Production AV is pleased to be able to share that we are now fully part of the SFL Group!
“Over the last 10 years of working together we have built a great relationship with the SFL team. The time was right to fully merge Production AV to become wholly owned by SFL Group.” Says Pete McCrea, Managing Director Production AV. “We have worked together on projects and our rental inventory over the last 10 years to be stronger together. Today marks a point in that journey, especially with the exciting news for the wider family.”
In tandem with the announcement of the merger of Production AV and SFL Group, Audio technology and solutions company d&b announced today the creation of a new company venture ‘d&b solutions’. SFL Group has joined the d&b family as the first part of this new venture to become SFL Group – a d&b Solutions Company.
This new company will provide end to end expertise to customers in the areas of development, manufacturing, system planning, installation and maintenance, providing full integration of AVL solutions.
Over the past 30 years SFL has built its business and reputation on putting service first and offering customers full production and system integration solutions. Our strategy of providing multidisciplinary integration to clients aligns perfectly with d&b’s vision of the future.
“d&b solutions is born out of our customers’ demand for the integration of full AVL solutions. We see a rise in requests for manufacturer support in consulting, planning and integration services as well as new buying behaviours regarding system ownership and managed services. The creation of d&b solutions and SFL Joining us will address these developments and accelerate our solution offering,” explained Amnon Harman, d&b Group CEO.
This new chapter will open up more opportunities and possibilities to fulfil SFL’s aim of creating environments to help people communicate. Enabling us to better address the major changes and important trends that the market is searching for.
“It is exciting to be part of something new and innovative. We share not only this same strategic focus of complete solutions but also a similar set of values and company culture. We are thrilled to be joining the d&b family,” says Tom Jeffery, Managing Director SFL Group
“SFL’s strong brand, proven relationships and expertise align perfectly with d&b and we are proud and honoured to welcome them to the d&b family,” said Amnon Harman, d&b Group CEO
The leadership team of Production AV and SFL Group remains unchanged and are relishing the challenge of this next exciting chapter, working alongside an internationally recognised leader and innovator in audio technology and solutions.
“As a team here at Production AV, we’re really excited to be involved in the new venture as part of the SFL Group. We can’t wait to move forward and see what opportunities lie ahead of us.” Says Pete McCrea, Managing Director Production AV.